← all work
mobility×3 repeat client
Rapido
three back-to-back creator campaigns for india's favourite bike-taxi app.
the challenge
cut through a crowded mobility market and make rapido the default ride for young, urban india — with content that feels native, not like an ad.
what we did
matched mid-tier city creators to rapido's core markets, scripted relatable everyday-commute moments, and ran them as a sustained, multi-wave program rather than one-off posts.
- creator sourcing & matching
- scripting + production
- 3 campaign waves
- performance reporting
the results
* metrics being finalised — real numbers dropping soon.
—
total reach
—
engagement rate
×3
repeat engagements