don't rent attention. own a format.
pop with ip creation
we build branded shows, original formats and creator-led ip — content engines your audience comes back to, that you own instead of renting one post at a time.
what you get.
original formats
repeatable show concepts built around your brand — episodic content people follow, not skip.
creator-led ip
formats built with the right creators baked in, so the ip travels with an audience from day one.
built to travel
designed for reels, youtube and your own channels — one format, every surface.
you own it
the format, the assets and the audience equity stay yours — an asset, not an expense.
how it works.
- 01
ideate
we shape a format around your brand and goal.
- 02
pilot
we produce a first episode to prove it.
- 03
roll out
we scale it into a series with creators.
- 04
grow
we build the audience and the recall.
brands we made pop.
Bro Code · ACO Perfumes · Eze Perfumes
quick answers.
what counts as 'ip'?
a repeatable, ownable format — a show, a series, a recurring segment — that's tied to your brand and that an audience comes back for. not a one-off video.
how is this different from ugc or influencer marketing?
those are campaigns — they run and end. ip is an asset you keep: a format you own and re-run, building recall and audience over time.
do we own the format?
yes — the concept, the assets and the audience equity are yours. that's the whole point.