where india discovers brands.
Instagram influencer marketing agency in India — popeyemedia
Reels, Stories and creator collabs that put your brand in front of the right audience — sourced, managed and measured end to end.
influencer marketing on Instagram.
Instagram is where most of India's brand discovery happens. Reels drive reach to new audiences, Stories drive urgency and clicks, and the platform's creator density is unmatched — which is why it's the default channel for most influencer marketing campaigns. popeyemedia runs Instagram campaigns end to end: we match your brand with the right Reels and Stories creators, brief content built for the platform's formats, and report on the reach, engagement and conversions that actually matter.
why Instagram.
built for discovery
Reels push content to non-followers, so the right creator can put your brand in front of an entirely new, relevant audience — not just their existing one.
highest creator density
Instagram has India's deepest pool of micro and mid-tier creators across every niche, so we can match your brand precisely instead of settling.
formats that convert
Stories with link stickers, collab posts and Reels each play a different role — we use the right mix to move from awareness to action.
formats we run.
Reels
short-form video built for discovery — the highest-reach format on the platform and the engine of most campaigns.
Stories
time-bound, tappable content with link stickers — ideal for launches, offers and driving clicks.
collab posts & carousels
shared-audience collab posts and saveable carousels that deepen engagement and trust.
best for.
the brands that tend to win on Instagram.
- beauty & skincare brands
- fashion & apparel
- D2C food & beverage
- fitness & wellness
- lifestyle & home
quick answers.
what's the best Instagram format for influencer campaigns?
Reels for reach and discovery, Stories for clicks and urgency, and collab posts to tap a creator's audience directly. most campaigns use a mix — we pick the blend that fits your goal.
do you run Instagram Reels campaigns specifically?
yes. Reels are the highest-reach format on Instagram and the core of most campaigns we run — built to push your brand to new, relevant audiences.
what size creators do you work with on Instagram?
mostly micro and mid-tier creators (roughly 10K–200K followers) with engaged, niche audiences, matched to your category and goals.